The process of creation is essentially messy, and with the disorder and chaos on hand, the graphic designer is always the casualty. The Advanced Publication Design is a master class that enables the participants to have the right tools for every creative challenge they are confronted with.

By the end of the course, the participant will be able to learn how to conceptualize, organize, and execute an effective, smart and eye-catching design project based on the editorial brief provided by the instructor and the market forces that determine its direction. This three-day course is also a capacity building workshop where the participants can bring their own works to class for discussion and critique. Real-life publication success and failures are also discussed.

What will be covered

• The Design Brief: The heart and soul of a concept; it will help streamline ideas that focus on the design solution rather than the problem.
• Organizing information: Handling volatile materials like text and photos; and also
  time-tables, work-flows and bosses;
• Imagination and Reason: Executing designs with the right tools; the template, the
  grid, typeface, color and image that are persuasive and effective.

Who should attend

This workshop is for art directors, editors, and managing editors who wish to add another
dimension in their designing skills that is matched with critical thinking in conjunction with
today’s business environment, unpredictable trends, and popular culture.

Prerequisites

To gain the most from this workshop, participants should have completed the Basic
Publication Design course and must possess a complete understanding and working
knowledge of Adobe InDesign, Photoshop, Acrobat, and MS Word. This course is
also suitable for those who work in tandem like editors and art directors. Participants are
asked to bring samples of their works in PDF for discussion and critique.