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Creating Concepts for Corporate Videos (Live Virtual Classroom)

According to studies, the average person spends more time watching videos online than reading text or looking at images. In fact, video accounts for 73% of all online traffic – meaning that when someone is on the internet, there is a high probability they are watching a video.

To be competitive and make your videos standout, having good shooting and editing skills will not be enough. It starts with a good concept. Focusing on your concept can save you time and resources spent on shooting a video that does not work.

This 6-hour virtual workshop, broken down into 3 sessions, will teach you the rudiments of creating video concepts for online ads and other business needs.

Method of Teaching

This course provides live instructor-led demonstration and discussions, student engagement and on-the-spot hands on exercises using Zoom and Google Classroom. An offline project will be given to students to complete and present on the last day.

What will be covered
Session/Day Lessons


Advantages of Creating Video Ads and Campaigns for Businesses
Video Production Industry Overview
Understanding the Production Process
Who’s Who in Production
Create and Saving Documents


Things to consider when creating a concept
Characteristics of a good concept
Script and Story Board


Pitching Your Concept
Presentation and Feedback

Disclaimer: Instructor may adjust the lessons covered based on the class progress and the number of participants.


Students must have the following: Zoom application, Gmail account (for Google Classroom) and stable internet connection. For more details, check our ONLINE TRAINING FAQs.

Dates Time
Jan 15, 22 & 29 (Fridays) 10:00 am to 12:00 pm
morning class
Payment Options

There are several ways to pay:

Online bank transfer or bank deposit

  • any Rizal Commercial Banking Corporation (RCBC) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 1-249-91545-5; or
  • any Banco de Oro (BDO) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 00429-0078357.


Online payment via PayPal. (Please click here)





PhP 4,000 inclusive of VAT.

A student who has registered to our physical classes may avail of online classes instead. The difference in fees will be converted to store credits or applied to other online classes that he might want to attend.

Includes materials & e-certificate at the end of the class.

Be sure to read the Registration Info before registering.


Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

Who's Paying?
Are you coming from outside Metro Manila?
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If you get a browser-related error, email your details to registration@pcci.com.ph